â€śOur culture is friendly and intense. But if push comes to shove weâ€™ll settle for intense.â€ťâ€¨Amazonâ€™s Jeff Bezos, Forbes. April 23, 2012
What is corporate culture? How do YOU define corporate culture as a business concept? Would it be as simple as saying that itâ€™s the personality of a particular business?
The definition of corporate culture goes far beyond a personality or a companyâ€™s brand. Itâ€™s the collective ways in which 10â€™s, 100â€™s or 1000â€™s of employees interact to make the day-to-day decisions (both large and small) that execute organizational vision and strategy.
A great corporate culture is the alchemy of both the spirit and practices that make a business greater than the sum of its parts, able to grow and win in their market beyond their competitors.
If vision is the destination and strategy is the engine of the business, corporate culture is the oil, the fuel, and the tires. When built well, an engine provides the power for a business to advance to its destination (vision). However, if the oil, fuel and tires are poor quality or not suited for the carâ€¦ the car doesnâ€™t run wellâ€¦. gets in accidentsâ€¦. or simply stops.
Today, the most effective company management teams see their job as providing alignment and clarity between WHERE theyâ€™re headed (vision), HOW theyâ€™ll get there (strategy) and HOW they will work together to make decisions, collaborate on goals, and serve customers better (corporate culture).
In this high-octane age of greater competition across every industry, total alignment and clarity is the only way to win.
Our Corporate Culture Training is designed to improve the collective capacity to manage organizational change successfully. It is tailored to the specific needs and culture of the organization. It is an interactive session designed to accomplish several key objectives:
â€˘ Guidelines for enrolling the right people in the right places.
â€˘ A shared understanding of what is culture, what is the current reality of our company culture, what must we change.
â€˘ How will executives support the business change or strategy, with new ways of working and organizational culture training that may include: Clarity of mission, decision making, engagement of people, organizational learning, fostering collaboration across boundaries.
â€˘ What is the role of a culture champion, specifically. What will these people do?
â€˘ What new ways of working are we committed to, as a group (organization)?
â€˘ Teach and practice change leadership and personal resiliency skills that make it easier to foster buy-in to change across the organization.
â€˘ Session typically involves an element of team chartering, to enroll working teams, goals, and communications of the Culture Champion community. (otherwise this process is a one-time event and champions wonâ€™t be effective).
As a result; A team or community of committed, enthusiastic and trained change champions who understand their job as culture enablers, and who are supported by senior executives.